|
|
|||||||||||||||||||||
Barbara Reed Office:
(702) 614-3500 Se Habla Español
|
As a real estate professional, Barbara learned early in her career that success would come as a result of hard work and dedication to her buyers and sellers. "What a buyer wants most is to find the right home, at the right price, hopefully in as few steps as possible," she says. "They aren't interested in spending their entire life with a real estate agent. I try to get them to the right property as soon as possible, and if they feel good about it, they buy it. It's just about that simple," she continued. Barbara credits her success largely to being a person who gets the job done. "Every seller I've ever talked to is interested in one primary thing, selling the property and getting their money, and that's what my job is," She said. Reed claims that 90% of what causes a property to sell, and to sell for top dollar, is settled between her and the sellers before she even agrees to take their listing. "I'm not just running around taking any old listing out there, when I agree to market a property, I put everything I've got into it," she says, "and I don't work with people who aren't serious about selling." Finicky maybe, but apparently she's doing a lot of things right. "I guess I am a little picky, but I do alot for my customers, and I expect some degree of loyalty from them," she explains. Nationwide the real estate industry, like other industries, has gone through enormous changes, much of it due to technology. Reed believes in utilizing every tool available to her, especially communications technology, which allows her to communicate information to buyers and sellers immediately. For example, if you're interested in purchasing a home you can call her office at (702)595-3333, and within minutes she'll have a list of every available property for you, at no cost. Or if you are considering selling a property, Reed says she will deliver a Comprehensive Market Analysis, a high-tech method for determining the price you should sell your property for, all within a couple of hours. Ironically, in an industry famous for salespeople who beat the bushes, Reed does very little prospecting. She detests salespeople who use 'telemarketing' to find prospective buyers and sellers, and feels that it's not only intrusive, "it's downright rude to call people at home," states Reed. Most of her business is generated by referrals, and she claims, "word of mouth advertising is still the best way to develop any business." For example, although many real estate agents solicit listings from For Sale By Owners (people who want to sell themselves and avoid paying a commission) Barbara simply sends them one package by mail. "If they call me, fine, I'll sell their house. If they don't, that's fine too, but I need not beg for a listing. She states, "selling a house in today's market isn't easy for me, or for them. If they want to get serious about selling, I'll be there" Half the battle of assisting buyers today is over when they find the house. The other half of the battle is arranging a financing package that will work. Reed prides herself on her knowledge of arranging financing, even for the most difficult situations. In fact, she conducts a free 15-minute interview with each of her prospective buyers and begins laying out the financial groundwork before they ever look at a property. Reed states, "I want my customers to feel confident that they can afford what I show them. We get the financial concerns out of the way first, that way they're free to shop." Reed Team | About RE/MAX | Featured Areas | Las Vegas Homes | Mt. Charleston Homes |